Crony Rut
Posted in Business Golf by admin
October 26th, 2008
Crony Rut
I had a conversation with Susan who is the VP of Marketing for an architecture firm. She made a great point in the fact that firms still need to market and be involved in the community by purchasing tables at galas and playing in golf tournaments but firms also need to be accountable. So with that being said, I asked her how they can improve:
-Invite early, don’t wait until the last minute
-Create a list of clients and prospects and another list of folks that can help them and invite from there.
-Stop inviting the same old folks. Stay out of the Crony Rut
-Be a professional and fun host- Make sure you show up and are pleasant and fun to be around.
This is common sense stuff but every firm can improve ROI with a little focus.